What happens when today's app hype breaks free of web 2.0 and goes mainstream (and by mainstream we mean the enterprise where the real money is)? What do developers need to do differently to build apps for the enterprise? Richard Pulliam - Alcatel-Lucent's primary link between developers and enterprises across several vertical industries -- will lead a highly interactive session (no slides...yay!) to discuss what developers need to know to tap into the enterprise market, what enterprises need to know about working with developers, and who the non-tech companies are that developers most want to build apps around. Additionally, Alcatel-Lucent will give away an iPad to one lucky attendee.