"Durrell Bishop is an innovator in product design, physical interfaces and interactive media. He was a founder of itch Ltd, worked in the UK for IDEO and the US for Apple Computers and Interval Research. He has lectured internationally on simple hardware/software interfaces and taught for many years at the RCA in London. Durrell’s large scale work for the Science Museum Welcome Wing won a D&AD Gold award in 2001. Durrell holds an MA in both Product Design and Computer Related Design from the Royal College of Art."