Geoff has spent the last 10 years working in the mobile industry in the UK, spending time at Panasonic OWL, Digital Bridges (now iPlay), mixipix, and Zamsana. For the last couple of years Geoff has served as VP Engineering with Mobile Acuity Ltd, the UK's leading mobile visual interactivity and search company, helping enable the company's drive to become the world's first white label visual search provider for retailers. Geoff is also an organizer of Mobile Monday Edinburgh, and often presents at mobile conferences and events in the UK and beyond.