Lisa Devaney is a PR consultant heading Hai Media Group, serving clients in the mobile and new technology sectors. Over the years she's helped numerous clients earn media attention including Skyfire, AdMob, Greystripe, HipLogic, StreetSpark, Vodafone and formerly worked with global agency Hill and Knowlton where she worked on Microsoft Windows XP launch, and with Motorola and Olympus. She also made international news headlines as a co-founder of WeWantWork.com, a post-9/11 campaign to get New Yorkers back to work following the disaster. She provides her clients with both traditional PR, with an eye toward PR 2.0 strategy and tactics.