"Tom Hume is MD of Future Platforms, a 10-year old software company that designs, develops and launches lovely software products for mobile phones, with an emphasis on collaboration, participation and playfulness. Their recent clients include Nokia, Microsoft, the BBC, Roulette Cricket, and Touchnote. Tom writes online. millsmills is the Willy Wonka of the app world, co-founded ustwo the studio of dreams back in 2004 with his business partner, sinx with a \£5000 loan. Together, through their love of user interface design, ustwo grew from a two man startup to a notorious 50\+ strong team based in London and Malmo, Sweden - working with the likes of Virgin Media, Sony Ericsson, Turner and Sony. He has created successful iPhone apps which have sold globally in their 100,000s and have become brands in their own right. iPhone and iPad apps by ustwo include the world renowned MouthOff, the strictly professional PositionApp, and the designer must have classic - Granimator. Not to forget the forthcoming global hit - Inkstrumental in collaboration with Jon Burgerman. mills is in charge of every ustwo app, making sure each is carefully and lovingly nurtured from concept all the way through development, and finally to download - making them the most user-considered, as well as beautifully designed apps available on the App Store. The master of disguise and app promotion, mills is always 100% transparent about the world of app development and its associated pitfalls, as well shouting as loudly as possible about the joys of limited success."